Written by Ere-ebi AGEDAH

Banky W re-brands record label

Pop artiste Bankole Wellington aka Banky W, has announced the rebranding of his record label, Empire Mates Entertainment, E.M.E.

E.M.E. was the starting record label for popular names in the music industry including Wizkid, Skales and Niyola. He said the E.M. E is now a full-fledged Media Agency that will focus on creative Marketing, Advertising, PR, Brand Events/Activation’s, and a talent management firm.

The singer shared the news in a two – part instagram post via his account @bankywellington, where he recounted the history of the label and the decision to redefine it.

After nine years of operation in Nigeria’s music industry, the singer and actor said it became necessary to shut down the label in January 2017, due to the restructuring.

According to him, E.M.E.’s business venture will now be marketing, advertising, public relations, branding, shooting of television commercials and documentaries.

He also added that the agency is not restricted to music artists, but will also cater for creative people in other areas such as sports, radio and television; and acting.

Banky W named his wife Adesua Etomi, DJ Xclusive, Ebuka Obi-Uchendu, Host of the BBNaija 2018 `Double Wahala’ TV show and Tolu ‘Toolz’ Oniru as the first set of clients of the rebranded company.

He wrote: “We have played our little part in helping discover/boost the careers of a number of talents in the music business (some of your favourite artists, producers and engineers). “In January, 2017, after nine years of being in the Nigerian music industry, we decided it was time to quietly close the record label arm of our business.

“Essentially, we have restricted our business and instead of operating just as a record label, we have expanded and changed our focus a bit.”

 

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