USAID-supported health campaign garners 88,000 calls in 2 weeks
An innovative integrated health Social and Behavior Change, SBC, campaign that leverages the power of storytelling called Albishirin Ku! “Good Tidings” in Hausa language, has garnered over 88, 000 toll free calls in the first-two weeks of its launch.
‘Albishirin Ku!’ which is supported by the U.S. Agency for International Development, USAID, has the partnership of federal and state ministries of health.
The campaign, presented nationally on September 19, is a coordinated package of interpersonal, community, mass media, mobile, and digital interventions built around a weekly radio drama that promotes positive health behavior practices, especially around maternal, newborn, child health, nutrition, family planning and malaria prevention and treatment.
“Though barely out of the gate, the campaign already shows that messaging about simple behaviors - practiced at the individual, household, and community levels - can save lives and improve health through an entertaining radio program,” USAID Acting Health Office Director Ms. Minal Amin, said at the presentation.
Currently active in Bauchi, Kebbi, and Sokoto states, the Albishirin Ku! radio drama has proved wildly popular, generating over 88,000 calls to the toll-free number (3-2-1 on Airtel mobile network) to listen to episodes of the drama on mobile phone for free since broadcasting began in Bauchi.
“The launch of Albishirin Ku!, as the name aptly implies, is the dawn of a new era which mirrors hope and symbolizes the empowerment of women and the wellbeing of the family,” said Dr. Zainab Shinkafi Bagudu, wife of the Kebbi state governor at the launch.