NEPC tasks MSMEs on product packaging for export
The Nigerian Export Promotion Council, NEPC, has called on Micro, Small and Medium Enterprises, MSMEs, to up their games in the packaging of indigenous products to become major players in the nation's export business.
Executive Director of NEPC, Mr Segun Awolowo, stated this at a training programme for MSMEs operators.
Awolowo said the training exercise was designed to assist producers, manufacturers, exporters and MSMEs to add value to their products.
While saying packaging is an essential component of product development in terms of quality, standard and market promotion, he lamented that Nigerian products continue to suffer challenges as a result of issues with packaging and labelling.
“It is needless to point out that a good quality product without efficient packaging and labelling is as good as a bad product. Packaging and labelling is also a key factor that determines the sustainability of products in the foreign market.
“Internationally; Nigerian products meant for the export market are faced with inadequate packaging and labelling which has caused a lot of product rejection in the global market. The problem of quality, standard, certification and appropriate packaging for made-in-Nigeria products destined for export has been an issue due to lack of awareness.
“The international market in its competitive nature will only welcome products of high quality with relevant certifications and quality packaging that is environmentally friendly,” he said.
Speaking further, the NEPC boss said global market give more preference to products with good packaging and certifications, while edging out producers without certification on their products.
“It was in recognition of the challenges that the council initiated the training exercise to support the MSMEs,” Awolowo said.