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Mahmoud seeks more investment in film industry

By Sarah NEGEDU

The FCT Minister of State, Dr. Mariya Mahmoud, is calling for more investment in the film industry, as well as policies that could empower filmmakers to showcase their work.

The minister who made the call at the opening ceremony of the 14th edition of the international Zuma film festival, stressed that investment in the sector was not just an economic decision but a cultural imperative.

She therefore charged government at all levels, private investors, and stakeholders to make efforts towards nurturing a future where African cinema takes its rightful place on the global stage.

The minister who was represented by her Special Assistant on Social Development Secretariat, Hon. Helen Zamani, also noted that the Zuma film festival has become a true celebration of storytelling, culture, and creativity.

“Let me use this opportunity to reiterate that Zuma film festival is not just an event; it is a movement—a convergence of voices, ideas, and visions that shape the narrative of who we are and where we are going.

“The power of film is much more than entertainment. It is a mirror reflecting our collective experiences, dreams, and struggles. It is a bridge connecting diverse cultures and a canvas for the stories that define us,” she stressed.

The minister, also advised filmmakers to recognise the role of technology in the film industry noting that, “As a matter of fact, in an era where technology evolves at lightning speed, the way we tell stories is changing. From virtual reality to artificial intelligence, these tools are transforming how audiences engage with films.

“We must therefore embrace these innovations while remaining true to the authenticity that sets our stories apart”.

She identified funding and infrastructure to distribution and copyright issues as some of the numerous challenges in the industry despite its immense potentials.

Mahmoud, therefore, commended the organizers of the Zuma film festival for creating the platform to showcase the future of African cinema.

In his welcome address, the Managing Director of Nigerian Film Corporation, Ali Nuhu, described the festival as a hallmark of African creativity and innovation, noting that the festival has been globally recognized for its role in promoting the rich cultural heritage of Nigeria and the continent.

He also said that this year’s theme, “Digital Renaissance: Embracing the Future!”, underscores the transformative power of digital technology in reshaping filmmaking and storytelling.

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