Peppe Terra paste eyes huge market share
The TGI Group has laid claim to the booming paste market with its Peppe Terra paste.
The Groups says its ambition is to take a chunk of the paste sector.
Chief Marketing Officer at TGI Group, Probal Bhattacharya, speaking recently said, “Making an impression is about consistency and confidence. Peppe Terra was created to give cooks the assurance that every meal will deliver on taste, aroma, and experience.
“When food leaves a lasting impression, it goes beyond nourishment, it becomes memorable. Peppe Terra helps you cook meals that are noticed, remembered, and appreciated.”
What the world recognizes and remembers are results, and the impressions left behind. This reality extends seamlessly into the kitchen.
Cooking has grown far beyond the act of simply filling the belly, it has become a means of expression, a marker of care, and a way to create lasting memories.
Today, meals are not judged by how long they take to prepare but by how they taste, how they smell, and how they make people feel.
Peppe Terra Cooking Paste was created for cooks who understand that taste is not accidental. It is intentional. It is layered. It is built with care.
Peppe Terra is crafted from a rich blend of wholesome herbs, peppers, spices, and seasonings, and brings together ingredients that traditionally take time to wash, slice, blend, and balance.
One of Peppe Terra’s defining qualities is its versatility. It adapts effortlessly across local and contemporary dishes, serving as a dependable base for soups, stews, sauces, rice dishes, and marinades.
Peppe Terra comes in attractive and easy-to-open consumer packs of 180g Doy-Pack and 55g sachet.


