Nigeria’s direct selling company, QNET, has pushed for ethical entrepreneurship and responsible business practices in the country through a media dialogue.
The webinar, titled “Beyond VCON: Media Insights from VCON 2025,” aimed to give journalists firsthand insights into the company’s operations, its commitment to transparency, and the impact of its business model on communities.
Speaking during the session, QNET’s Country Manager for Nigeria, Ayokunmi Solesi, said:
“QNET isn’t just about selling products; it’s about building responsibly, sharing success stories selflessly, and ensuring we lift others as we grow. That’s what true entrepreneurship means—creating opportunities, adding value, and helping others rise.”
He also highlighted the company’s upcoming product innovations, which enhance natural wellness and improve balance and energy without addiction. Solesi pointed to QNET’s Gold Stevie Award for Consumer Protection as evidence of the company’s commitment to transparency and ethical practices.
Also speaking, Adeyemi Adepetu, Deputy Business Editor and ICT Editor at The Guardian Newspaper, described the event as a top-notch experience and praised QNET’s commitment to empowering communities. He commended the company’s ongoing partnership with Nigerian regulators and law enforcement agencies, including the EFCC, in combating misinformation and fraudulent activities in the direct selling sector.
On her part, Juliet Umeh, Assistant High-Tech Editor at Vanguard Newspaper, described her experience at the convention, saying:
“It wasn’t just about covering a business event, it was an experience that celebrated community, innovation, and resilience. I saw firsthand how QNET’s philosophy of ‘Raise Yourself to Help Mankind, RYTHM’ translates into action through its empowerment and wellness initiatives.”
Sulaiman Aledeh added that QNET is not just a company, but a movement to elevate lives. “Every product and story connects to helping people live better,” he said.
The webinar brought together journalists, media executives, and business editors who had attended QNET’s September 2025 V-Convention in Penang, Malaysia, a global gathering that attracted over 10,000 entrepreneurs, business leaders, and innovators from more than 50 countries.
