The Federal Government, through the Ministry of Art, Culture, Tourism and Creative Economy, has signed a Memorandum of Understanding (MoU) with Futuretech to boost Nigeria’s image globally using culture and creative talent under the “Destination 2030: Nigeria Everywhere” initiative.
Speaking at the signing ceremony held on April 3, 2025, in Abuja, the Minister, Barr. Hannatu Musa Musawa, described the partnership as a major step towards promoting Nigeria’s soft power, tourism potential, and economic diversification.
“This is indeed a full circle moment, as Futuretech has been an integral part of the FMACTCE’s evolution and has played a crucial role in streamlining our core strategic framework. Nigeria’s soft power is extraordinary, and together, we have a tremendous opportunity to leverage this power to reposition our nation globally,” she said.
According to Musawa, the initiative will not only promote Nigeria’s heritage but also open up economic opportunities for its young population.
“Mr President, His Excellency Bola Ahmed Tinubu GCFR recognises that with Nigeria’s vibrant young population, job creation is paramount, and the vast majority of these opportunities lie within the creative industry. Destination 2030; Nigeria Everywhere is our vehicle to share our creative and cultural products with the world while creating sustainable economic opportunities for our people,” she added.
The minister also said the ministry will provide institutional and diplomatic support to ensure global reach and impact of the project.
Futuretech, now serving as the brand custodian of the campaign, will lead in communications, creative leadership, and global events activation.
Itohan Izugbokwe, Country Manager of Futuretech, said the firm was excited to be part of the journey.
“We are delighted to be part of this ambitious and transformative journey. By combining Futuretech’s innovative approach to brand building and strategic communications with the Ministry’s vision and reach, we are creating a powerful platform to showcase Nigeria’s rich cultural heritage and creative talents to the world,” Izugbokwe said.
She added that “we are committed to positioning and amplifying Destination 2030, Nigeria Everywhere as Nigeria’s cultural soft power and tourism brand.”
The signing was attended by the Special Assistant to the President on Sustainable Development, Jumai Abdu Ali; Minister Hannatu Musawa; Itohan Izugbokwe; and Elvis Subor, PR & Digital Marketing Officer at Futuretech.
