Abuja has been identified as a rising force in Africa’s creative economy as the FCT Minister of State, Dr. Mariya Mahmoud, declared the capital not just a political seat but an expanding centre for arts, culture and creative expression.
Mahmoud made the remark at the closing ceremony and award night of the 2025 Zuma International Film Festival, where she highlighted the festival’s role in boosting the city’s cultural footprint and driving economic activity.
In a statement by the Special Assistant on Media to the Minister, Austine Elemue, the minister said the festival continues to attract visitors, support local businesses and promote film training and production.
Mahmoud noted that nations across the world increasingly deploy film as a tool for shaping narratives, strengthening diplomacy and promoting cultural identity.
The minister noted that, “Our stories have travelled far beyond our borders, carrying with them our values, humour, resilience, and collective spirit. Nollywood has become one of the world’s most powerful cultural exports, influencing fashion, tourism, language, and global perceptions of Nigeria and Africa.”
She commended the organisers, filmmakers, actors and producers for delivering a successful 15th edition and reaffirmed the federal government’s commitment to strengthening the creative economy under President Bola Ahmed Tinubu’s Renewed Hope Agenda.
The statement outlined efforts to provide a more supportive environment for filmmakers through infrastructure upgrades, partnerships, investment-friendly regulations, and platforms like the Zuma Film Festival.
Speaking on this year’s theme, “Storytelling for Global Influence: Film as a Soft Power and Economic Force,” she said its relevance reflects how film is now recognised globally as a diplomatic, cultural and economic driver.
She added that the FCT Administration remains proud to co-host the festival, which continues to showcase Nigeria’s diversity and talent on the world stage.
Earlier, Managing Director/Chief Executive of the Nigerian Film Corporation and host of the festival, Dr. Ali Nuhu, said the positive impact of the sector on Nigeria’s creative ecosystem has continued to inspire the Corporation’s commitment to organising the annual Zuma event.
“Obviously, we have been transported into the world of creative excellence, with nothing short of exceptional experiences.
“From the success so far, we intend to use Zuma 2026 and those thereafter, to sustain conversations, strengthen partnerships, boost co-production, creating perfect opportunity to connect, promote and reward excellence,” he stated.
The event ended with award presentations across multiple categories, including best filmmakers, content creators, children’s film, foreign film and best sound.
